Tokenizing the Subscription Economy: Programmable Recurring Payments on Blockchain

Benjamin Smith is the Chief Business Officer at Coinsub, the pioneering infrastructure platform that brings the $275 billion subscription economy onto the blockchain. He leads business development, strategic partnerships, and enterprise adoption of Coinsub’s smart contract‑based recurring payments and streaming money protocols — enabling businesses to accept programmable, borderless, and automated billing without relying on traditional card networks or banks.

With over 15 years of experience in fintech, payments, and SaaS business models, Benjamin has held senior commercial roles at leading payment processors and e‑commerce platforms. He recognized early that the subscription business model was fundamentally incompatible with legacy banking rails — plagued by chargebacks, cross‑border friction, and high fees — and that blockchain’s native capabilities (streaming payments via EIP‑1337, programmable money, and automated smart contracts) would unlock the next trillion‑dollar wave of recurring revenue. Coinsub offers plug‑and‑play integration for Web2 companies transitioning to Web3 and for DAOs, protocols, and dApps that require recurring funding, payroll streaming, and grant distribution. Benjamin is a recognized voice on tokenized business models and has advised Fortune 500 companies on how to introduce crypto subscriptions without alienating mainstream users. At UN Blockchain Week he reveals how recurring payments are the killer use case that finally bridges the gap between everyday commerce and decentralized finance.