Putting Crypto Safety in Your Pocket: How Tangem Makes Self‑Custody Mainstream

Brandon Nebeker is the US Growth Lead at Tangem, the world’s premier manufacturer of smart card cold wallets. He is on a mission to eliminate the fear and friction that have kept millions of potential crypto users on centralized exchanges — by introducing them to Tangem’s sleek, credit‑card‑shaped hardware wallets that combine bank‑grade security with a tap‑and‑go user experience. Under his leadership, Tangem is rapidly expanding its footprint in the United States, empowering a new generation of holders to truly own their digital assets without needing a PhD in cryptography.

With over a decade of experience in business development, fintech partnerships, and consumer technology, Brandon has a track record of scaling high‑growth hardware and software companies from early traction to mass adoption. At Tangem, he leads retail strategy, strategic alliances, and community engagement, ensuring that the revolutionary Tangem wallet — which uses a secure EAL6+ chip and NFC communication with a mobile app — is available, understood, and trusted by everyday investors. He believes that the future of crypto depends on making self‑custody as simple as tapping a phone, and that hardware wallets should be both an accessory and a fortress. At UN Blockchain Week, Brandon shares the secrets to breaking the mass‑market barrier for cold wallets, the importance of design‑led security, and why the ultimate expression of “not your keys, not your coins” is a wallet you can physically hold in your hand — and never lose sleep over.