Building Credibility for Web3 on the Global Stage

Nikita (Sachdev) Lord is the Founder and CEO of Luna PR and Luna Media Corp, one of the leading global communications agencies in blockchain, Web3, and emerging technology. She entered crypto in 2017 at Huobi (now HTX) and has since built an eight-figure, bootstrapped agency serving over 750 clients with a team of 85+ professionals across four continents.

In 2022 she acquired Cointelegraph Middle East and co-produced CNBC Arabia’s first Web3-focused show, On the Chain, which reached 50 million households. She is the founder of the Crypto Polo Cup, runs a private investment firm that has deployed over $10 million into Web3, and in early 2026 was appointed Independent Director of KRAKacquisition Corp — a Nasdaq-listed, Kraken-backed SPAC that raised $345 million. Recognized among the Most Influential Women in Blockchain & Crypto and Top 50 Women Leaders in the Middle East, Nikita continues to drive mainstream adoption of Web3 while expanding into AI, robotics, and capital markets.