SARAH PERKINS
Managing Partner & Principal • Product Place Labs
Sarah Perkins
Human‑Centered Product Strategy for Web3 & Emerging Tech
From Curiosity to Product‑Market Fit: Building Blockchain Products People Actually Want
Sarah Perkins is Managing Partner & Principal at Product Place Labs, a strategic product consultancy that helps blockchain startups and forward‑thinking enterprises turn ambitious ideas into market‑ready products. She specializes in human‑centered design, lean experimentation, and product strategy tailored to the unique dynamics of decentralized and tokenized ecosystems.
With over a decade of product leadership experience spanning fintech, enterprise SaaS, and Web3, Sarah has guided more than 30 early‑stage ventures from concept to launch — working with founders, developers, and designers to deeply understand user needs, validate assumptions quickly, and iterate toward measurable outcomes. She believes that the most successful blockchain products are those that hide the complexity of the technology and focus relentlessly on solving real problems for real people. At UN Blockchain Week she shares practical frameworks for embedding curiosity, empathy, and disciplined experimentation into the product development process — so that decentralized technology finally delivers on its user‑experience promise.
EXPERTISE
- • Web3 & Blockchain Product Strategy
- • Human‑Centered Design & UX Research
- • Lean Startup & Rapid Experimentation
- • Tokenomics‑Integrated Product Design
- • Go‑to‑Market & Product‑Market Fit
SIGNATURE MOVES
- • Managing Partner & Principal – Product Place Labs
- • Shaped Product Strategy for 30+ Web3 Ventures
- • Pioneer of Curiosity‑Driven Product Development
- • Adviser to DeFi, NFT, and Infrastructure Projects
- • Speaker on UX Innovation in Decentralized Tech
“The best blockchain products aren’t just technically brilliant — they’re deeply human. They solve real problems, delight users, and build trust through relentless focus on the people they serve.”